So, I’ve decided to do a case study on building a niche website on an aged domain from Odys Global. I’ve been contemplating doing this for a while and finally got started.
By building this aged domain niche site, I want to prove to myself (and to you) that it’s actually beneficial compared to starting a site on a fresh domain. I have a hunch that it will help a lot, but now we can find out for sure.
My goals aren’t set in stone, to begin with, but I’d really like to get the site to the following stats by the 1-year mark:
- 1000 Posted Articles
- 100k Sessions per Month
- $2,000 Revenue per Month
I know this is possible, so let’s see if I can make it happen. Most likely in year one, the revenue will come from display ads and affiliate programs. One thing that is a big wildcard in the revenue goal is that I have no idea what the RPM’s will be for the topic of the site. I’ll keep you updated…
My Odys Global Aged Domain Details
Aged Domain Price on Odys Global: $3500
I picked this domain because for the price it seemed to have a large number of total backlinks, a few high domain backlinks, a clean and long history (it’s a 90’s baby), and it seemed like a topic with an abundance of article ideas.
When Did I Receive the Domain?
~December 1, 2021. It typically takes less than a week to receive your domain, depending on what registrar it’s currently at.
Aged Domain Value per Odys: $48,000+
Wow! That seems like a lot of value… Over 10X the price tag. Hopefully, it pays off.
Odys Global uses a few stats to come up with their domain value. Here are the approximate stats that my aged domain had according to Odys:
- Domain Age: $500+ ($15 per year)
- Referring Domains: $40,000+ (~$50 per referring domain)
- High Authority Links: $5,000+ (~$650 per link)
- Name Value: $1,000+ (Go Daddy Appraisal Value)
30. Looking at the domain’s history on Ahrefs, it nearly had a DR of 50 at one point… Hopefully, it will get back up there!
Want to Buy Your Own Aged Domain?
If you’re looking to start a niche site on an aged domain, I’d definitely suggest taking a look at Odys Global. They take a lot of the risk out by doing much of the due diligence for you. Apply for an account below and you’ll get a $100 credit toward your first aged domain.
Month 1: April 2022 (also including the last week of March)
When I decided on the aged domain to get from Odys Global, I immediately started working on a list of keywords. Within the same week, I placed a bulk content order of 400 articles, averaging about 1000 words each. Unfortunately, these articles have been taking quite some time to get back to me…
Finally, in March I started getting some of the articles back from the content agency and started publishing them to the site on March 24th. To my surprise, the site started getting organic traffic the next day. Interestingly, the very early organic traffic came from non-Google search engines like Bing, DuckDuckGo, and Yahoo. A trickle of Google organic traffic started about a week after posting the first article.
127 Posts (Informational: 81, Commercial: 46)
Sessions: 941 (80% Organic Search)
Display Ads: $0 (no ads yet)
Amazon: $2.07 (5 ordered items)
Month 1 in Review
Welp, the site got a bit of traffic immediately and it made its first dollar! I’d say things are off to a good start. Both impressions and traffic are steadily growing
Timeline of My Odys Global Aged Domain Case Study
- Dec. 1, 2021 Obtained Aged Domain from Odys Global
- Dec. 7, 2021 Ordered 400 Articles
- Mar. 24, 2022 First Post Live
- Apr. 6, 2022 First Amazon Sale ($0.36 commission!)
Want to Start an Aged Domain Niche Site as Well?
If you’re interested in doing what I’m doing here in this case study, I’d recommend taking a look at the large inventory of aged domains over at Odys Global. I’ve purchased a handful of domains from them and am very happy.