Advertiser Disclosure: Rich Niches may earn commissions from qualifying purchases (always at no cost to you).

Odys Global Aged Domain Case Study

So, I’ve decided to do a case study on building a niche website on an aged domain from Odys Global. I’ve been contemplating doing this for a while and finally got started.


By building this aged domain niche site, I want to prove to myself (and to you) that it’s actually beneficial compared to starting a site on a fresh domain. I have a hunch that it will help a lot, but now we can find out for sure.


My goals aren’t set in stone, to begin with, but I’d really like to get the site to the following stats by the 1-year mark:

  • 1000 Posted Articles (20% Complete)
  • 100k Sessions per Month (1.3% Complete)
  • $2,000 Revenue per Month (1.2% Complete)

(Completion %’s Updated June 1, 2022)


I know this is possible, so let’s see if I can make it happen. Most likely in year one, the revenue will come from display ads and affiliate programs. One thing that is a big wildcard in the revenue goal is that I have no idea what the RPM’s will be for the topic of the site. I’ll keep you updated…


My Odys Global Aged Domain Details

Odys Global Aged domain case study month 1 Ahrefs Backlinks


Aged Domain Price on Odys Global: $3500

I picked this domain because for the price it seemed to have a large number of total backlinks, a few high domain backlinks, a clean and long history (it’s a 90’s baby), and it seemed like a topic with an abundance of article ideas.


When Did I Receive the Domain?

~December 1, 2021. It typically takes less than a week to receive your domain, depending on what registrar it’s currently at.


Aged Domain Value per Odys: $48,000+

Wow! That seems like a lot of value… Over 10X the price tag. Hopefully, it pays off.


Odys Global uses a few stats to come up with their domain value. Here are the approximate stats that my aged domain had according to Odys:

  • Domain Age: $500+ ($15 per year)
  • Referring Domains: $40,000+ (~$50 per referring domain)
  • High Authority Links: $5,000+ (~$650 per link)
  • Name Value: $1,000+ (Go Daddy Appraisal Value)


Ahrefs DR:

30. Looking at the domain’s history on Ahrefs, it nearly had a DR of 50 at one point… Hopefully, it will get back up there!


Want to Buy Your Own Aged Domain?

If you’re looking to start a niche site on an aged domain, I’d definitely suggest taking a look at Odys Global. They take a lot of the risk out by doing much of the due diligence for you. Apply for an account below and you’ll get a $100 credit toward your first aged domain.

Odys Global Odys Global Price: Get a $100 Credit The best online marketplace for premium aged domains with existing juicy backlinks. Full Disclosure: We earn a commission if you click this link and make a purchase, at no additional cost to you.


Month 1: April 2022 (also including the last week of March)

When I decided on the aged domain to get from Odys Global, I immediately started working on a list of keywords. Within the same week, I placed a bulk content order of 400 articles, averaging about 1000 words each. Unfortunately, these articles have been taking quite some time to get back to me…


Finally, in March I started getting some of the articles back from the content agency and started publishing them to the site on March 24th. To my surprise, the site started getting organic traffic the next day. Interestingly, the very early organic traffic came from non-Google search engines like Bing, DuckDuckGo, and Yahoo. A trickle of Google organic traffic started about a week after posting the first article.


Posts Live:

127 Posts (Informational: 81, Commercial: 46)



Impressions: 8,580

odys aged domain case study gsc april 2022


Sessions: 941 (80% Organic Search)

odys aged domain case study april 2022



Display Ads: $0 (no ads yet)

Amazon: $2.07 (5 ordered items)


Month 1 in Review

Welp, the site got a bit of traffic immediately and it made its first dollar! I’d say things are off to a good start. Both impressions and traffic are steadily growing.


Month 2: May 2022

As month 2 of my ODYS aged domain case study comes to a close, I want to look back at the month of May 2022 and see how it went. Month 1 was pretty successful with reaching milestones of 100 posts live, steadily growing traffic, and the sites first revenue. Month 2 was more of the same in some departments.


Of course, a Google algorithm core update started about halfway through the month. It may have caused some tremors in the traffic department, but we won’t let that stop us… Let’s take a look at the month 2 results.


Posts Live:

200 Posts (73 new posts were added in May, but weren’t live until the last week of the month.)



Impressions: 11,700

odys aged domain case study gsc may 2022

In month 2, impressions have grown at a modest pace of 38% from the previous 31 days. I’d like this growth to be larger, but it’s nothing to complain about, especially with only adding new posts near the end of the month. I’d expect to see better results next month, but only time will tell.


Sessions: 1324 (71% Organic Search)

odys aged domain case study sessions may 2022


*The blue dots are May and the orange dots are April.


In month 2, the total sessions grew by a whopping 86% from the previous 31 days. This is great, as the new posts that I added in May are barely accounted for in that, which gets me excited for the June traffic potential. Fingers crossed, due to the Google update, though…



Display Ads: $0 (still no display ads)

Amazon: $24.70 (18 ordered items)

Over 10X the revenue from April, but it’s a bit inflated due to the purchase of a drone, which has nothing to do with the sites content. Got lucky there! It’s nice to see ordered items on Amazon up 260% from last month.


Month 2 in Review

Month 2 of this ODYS aged domain case study has been a success for the most part. As you can see below, there was growth in all three goal markers that I set at the beginning of the case study. I am a bit worried about the sharp decline of impressions over the last few days of the month during the Google algorithm core update. Hopefully it will recover a bit and continue to grow.

  • Posts: Up 56% from April
  • Traffic: Up 86% from April
  • Revenue: Up 1093% from April


Timeline of My Odys Global Aged Domain Case Study

  • December 1, 2021 Obtained Aged Domain from Odys Global
  • December 7, 2021 Ordered 400 Articles
  • March 24, 2022 First Post Live
  • April 6, 2022 First Amazon Sale ($0.36 commission!)
  • April, 2022 100+ Posts Live
  • May, 2022 200+ Posts Live
  • May, 2022 1000+ Sessions/mo


Odys global aged domain case study sessions overall

odys aged domain case study gsc overall

Want to Start a Niche Site on an Aged Domain as Well?

If you’re interested in doing what I’m doing here in this case study, I’d recommend taking a look at the large inventory of aged domains over at Odys Global. I’ve purchased a handful of domains from them and am very happy.

Odys Global Odys Global Price: Get a $100 Credit The best online marketplace for premium aged domains with existing juicy backlinks. Full Disclosure: We earn a commission if you click this link and make a purchase, at no additional cost to you.


About Ryan

Hi, I'm Ryan. I build, buy, and sell niche websites. Some people may call them affiliate sites, authority sites, content sites, display ad sites... etc. You get it. They're websites with content that are intended to help people in some way or another, and also to make money for the owner. On I help others learn to build niche websites so that they can make life-changing money!