Russell Brunson Net Worth: A Quick Insight

Russell Brunson, an entrepreneur with a passion for online business growth, has built an impressive net worth of over $40 million. With a service mindset that has driven him to wealth, Brunson continues to surround himself with high-achievers and helps others make an impact in the world. You might wonder, where did this incredible success story begin?

From his days as a broke college student to becoming an influential leader in the world of digital marketing, Brunson’s journey is full of valuable lessons for aspiring entrepreneurs like you. Now, let’s dive into the details of his life and the strategies he used to build his wealth and make a difference in countless lives.

Key Takeaways

  • Russell Brunson started from humble beginnings and grew to amass a net worth of over $40 million.
  • Through his businesses, books, and speaking engagements, Brunson has influenced countless others.
  • Brunson’s top business lessons include strategic offers, warming leads, studying your market, and making yourself replaceable.

Who is Russell Brunson?

Russell Brunson is widely recognized for his work with ClickFunnels, a platform he launched in 2014 that revolutionized the digital marketing landscape with its focus on funnels and lead magnets. However, there’s much more to Brunson than just his successful business ventures.

Russell Brunson Net Worth

Born and raised in Utah, Brunson’s passion for wrestling led him to become the top-ranked wrestler in his state and a national runner-up during his high school years. Upon leaving college, he was still among the top 10 wrestlers in the country.

Aside from his athletic accomplishments, Brunson is a dedicated member of the Church of Jesus Christ of Latter-day Saints. He takes his faith seriously and even hosts the Book of Mormon Challenge podcast, where he shares his personal journey with spirituality.

Now living in Boise, Idaho, Brunson is not only a renowned entrepreneur, author, and CEO but also a self-made multimillionaire. As a serial entrepreneur, he has amassed an impressive net worth of approximately $37 million.

Yet, despite his wealth and career achievements, Brunson’s priorities extend beyond the business world. If you follow him on social media, you’ll quickly notice his strong commitment to his family and the importance he places on balancing his work, faith, and personal life.

How Did Russell Brunson Get His Start?

As a budding entrepreneur, Russell Brunson first dipped his toes into the world of business during his college days. With his brother, he learned how to make a screen projector and sold it to classmates for $40, turning a profit from the $10 parts cost. This early venture taught him a crucial lesson: teaching people how to make a sale can be more lucrative than selling directly to them.

Applying this newfound knowledge, Russell decided to take a unique approach and made a DVD called “How to Make a Potato Gun.” This seemingly odd concept, along with a few other products he created, paved the way for his millionaire status before he even left college.

From that point on, Russell’s passion for marketing only grew, fueling his continuous success in the online business world. As a digital marketer and entrepreneur, he’s worked with and learned from industry giants like Tony Robbins. His relentless dedication to growing his knowledge in marketing has led him to become a highly regarded figure in the world of internet marketing and online entrepreneurship.

Together with Todd Dickerson, Russell co-founded ClickFunnels, a software company designed to help entrepreneurs scale their businesses online. Today, his influence continues to be felt through his podcast and major events like the 10X Growth Conference and Operation Underground Railroad. His journey is a testament to the power of hard work and innovative thinking in achieving success.

How Does Russell Brunson Build His Wealth Today?

In this section, we will explore different ways through which Russell Brunson generates his wealth currently. We will look into ClickFunnels, his books, and speaking engagements.


Russell Brunson’s primary source of income is his brainchild, ClickFunnels, a platform designed to help entrepreneurs create marketing funnels and manage their businesses effectively. The company, founded in 2014, has grown at an astonishing pace, reaching a $100 million valuation in just five years.

Brunson owns 27% of the company, with the remaining shares divided among the other co-founders. In addition to Brunson’s personal ownership, his original company, Dotcom Secrets, holds another 19% of the shares. With this, Brunson’s total share in ClickFunnels amounts to approximately 46%.

ClickFunnels offers various monthly subscriptions, ranging from $100 to $300. Additionally, they provide training programs and masterminds for those interested in enhancing their marketing skills. Currently valued at close to $360 million, any potential sale of ClickFunnels could significantly boost Russell Brunson’s net worth.


Russell Brunson has authored eight books revolving around internet marketing, such as Dotcom Secrets, Traffic Secrets, and Funnel Hacker’s Cookbook. Available in multiple languages and formats like hardback, Kindle, and audiobook, these books have helped him establish his expertise in digital marketing.

Brunson claims to have sold nearly half a million copies of his books. Even though the revenue from book sales might not contribute significantly to his net worth, it offers him additional opportunities in the business world.


Once you establish yourself as an expert in your field, various opportunities for conference appearances and speaking engagements become available. Russell Brunson is a prominent figure in the online marketing domain and consequently charges up to $200,000 per speaking event.

However, his speaking fee is not the only way he profits from live appearances. Russell Brunson has used speeches to generate substantial revenue, such as a single 90-minute presentation resulting in $3.2 million in sales. Becoming an authority in your niche can open doors to unique opportunities to boost your earnings.

Top 5 Business Lessons

1. Begin with Your Offer

A key lesson from Russell Brunson is to start by crafting the copy before creating the product. Instead of building a product and then writing the sales copy, reverse the process. Write a compelling sales letter first, making promises that your audience craves. Then, develop a product that fulfills those promises. This approach intertwines market research and pre-sales, ensuring a product that resonates with customers.

2. Nurture Your Prospects

To warm up your leads, invest time and effort in building your email list, being active on social media, and even running paid advertising, like ClickFunnels does. By nurturing them through various channels, you increase the likelihood of converting leads into customers.

3. Understand Your Market

Brunson emphasizes constant testing and data analysis to track changes in your audience. By comprehending the needs and preferences of your market, you maintain a competitive edge. This persistence in testing and understanding the market plays a significant role in Brunson’s success.

4. Capitalize on Shortcuts

Brunson discovered that people are willing to pay for shortcuts to learn a skill or save time. As a business owner, identify opportunities for offering mentorships, courses, or tools that cater to your audience’s needs. By focusing on helping your audience save time or streamline processes, you can capitalize on shortcuts and boost your bottom line.

5. Make Yourself Dispensable

Surround yourself with talented individuals, allowing delegation and collaboration. Brunson attributes his success to having a team of skilled people who can perform his tasks if needed. This approach helps you to focus on high-priority tasks or passion projects without compromising your business operations. Embrace this mindset to achieve a healthy work-life balance.

Do You Possess the Endurance for Growth?

As an entrepreneur, especially in digital marketing, it’s tempting to believe everyone achieves instant success. However, just like Russell Brunson, your journey might take time. He started in 2004 but reached millionaire status after about 13 years.

Can you relate? Remember, it may only take one brilliant idea to achieve your goals. However, success primarily comes to those with patience and the right priorities. So, in your journey, harness the power of determination and nurture your great ideas, even if it takes time to blossom—in Utah or elsewhere.

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