G*59 Records has become a powerful force in the underground rap scene since its founding in 2013. What started as a small independent label in Louisiana has grown into a successful platform for distinctive artists with dark, gritty sounds.
Ruby da Cherry and $crim, the duo who make up $uicideboy$, along with early collaborator Ramirez, own and operate G*59 Records.
The label has expanded beyond its founders to include several notable artists in its roster. Artists like Germ, Shakewell, Chetta, and Night Lovell have found a home at G*59 Records, creating a tight-knit family of musicians with similar aesthetics but unique styles.
The label operates independently, with distribution handled through The Orchard, allowing the owners to maintain creative control over their music empire.
What makes G*59 special is how it’s grown from a small operation into a multimillion-dollar brand without compromising its underground roots or artistic vision. The label continues to cultivate loyal fans through authentic music that resonates with listeners who appreciate their raw, unfiltered approach to hip-hop.
Key Takeaways
- Ruby da Cherry and $crim of $uicideboy$ founded and own G*59 Records, maintaining independence while distributing through The Orchard.
- The label has grown from its Louisiana origins to include various artists like Ramirez, Shakewell, Germ, and others under its umbrella.
- G*59 Records has successfully balanced underground credibility with commercial success, becoming a multimillion-dollar operation while staying true to its artistic vision.
History of G*59 Records
G*59 Records has grown from humble beginnings to become an influential force in underground hip-hop. The label’s journey represents a testament to independent success in the music industry.
Founding of G*59 Records
G*59 Records was established in 2013 in Louisiana by cousins Ruby da Cherry and $crim (together known as $uicideboy$), along with fellow artist Ramirez. The label began as a grassroots movement, with the founders seeking to create their own platform for distributing their unique sound.
In the early days, they used platforms like SoundCloud to share their music with fans. This DIY approach helped them build a dedicated following without major label support. Their dark, aggressive style combined elements of horrorcore, trap, and punk influences.
The name G59 (often stylized as G59 RECORD$) became synonymous with their raw, unfiltered approach to music. They created authentic tracks that spoke to feelings of depression, drug use, and alienation – themes that resonated deeply with their growing fanbase.
Growth and Evolution
As $uicideboy$’ popularity increased, G*59 Records expanded its roster to include more artists. The label officially launched as a collective in 2017 with distribution support from major partners. This growth allowed them to maintain their independence while gaining wider reach.
The label’s artist lineup grew to include several notable performers:
- Germ
- Shakewell
- Night Lovell
- Chetta
- RVMIRXZ
- Crystal Meth
G*59 has evolved from a small independent outfit into a multimillion-dollar brand while maintaining creative control. Their success demonstrates the power of building authentic connections with fans.
The label continues to support artists who share their unique aesthetic and musical approach. Through touring, merchandise, and digital presence, G*59 Records has created a distinctive community around their sound and vision.
Ownership of G*59 Records
G*59 Records is owned by the hip-hop duo $uicideboy$, which consists of cousins Ruby da Cherry and $crim. They created this independent label to release their own music and maintain creative control over their work.
The label was established as a platform for the duo’s unique blend of horrorcore and trap music. According to their official artists page, G*59 houses several artists beyond just $uicideboy$.
The business structure of G*59 Records appears to be a limited liability company. Some records refer to it as G59, LLC or G59 Publishing, LLC, indicating its formal business organization.
$uicideboy$ not only own the label but also operate it themselves. Their music is distributed through The Orchard, a well-known digital distributor, as noted on Wikipedia.
The label has expanded beyond just releasing $uicideboy$’ music. It now represents several artists including:
- Ramirez
- Shakewell
- Germ
- Night Lovell
- Chetta
- Crystal Meth
- Max Beck
Professional management is part of the G*59 structure, with people like Dana Biondi serving as managers for the artists on the label.
No public information suggests any dissolution or major ownership changes of G*59 Records since its founding. The label continues to operate as an independent entity in the music industry.
Artist Roster and Collaborations
G*59 Records has built a strong roster of talented artists since its formation in 2013. The label was founded by Ruby da Cherry and $crim (who perform together as $uicideboy$) along with Ramirez.
The current lineup features several notable musicians who create unique sounds in the underground hip-hop scene. According to their official website, the label includes artists like $uicideboy$, RVMIRXZ, FOULPLAY, MAX BECK, CRYSTAL METH, CHETTA, GERM, NIGHTLOVELL, and SHAKEWELL.
The G*59 family has an interesting crossover with other collectives. Some artists like Ramirez and Shakewell work with both G*59 and other groups, showing the collaborative nature of the underground scene.
The label handles all aspects of their artists’ careers, including distribution of their music. They partner with The Orchard for distribution of all their releases, giving them independence while maintaining professional reach.
Management is also handled in-house, with professionals like Dana Biondi serving as manager for the $uicideboy$ duo. This tight-knit structure helps maintain the label’s distinctive sound and image.
Their artists often collaborate on projects, creating a signature style that fans can easily recognize. The label’s roster continues to evolve while staying true to their underground roots.
Business Model and Revenue Streams
G*59 Records has developed multiple income channels since its founding. The label’s success comes from a mix of traditional music sales, live performances, and digital streaming platforms.
Record Sales and Merchandising
G*59 Records operates through a distribution partnership with Caroline Distribution, which helps them reach a wider audience. Founded by cousins $crim and Ruby da Cherry in 2017, the label has grown into a multimillion-dollar brand.
Their merchandise line has become particularly popular among fans. They sell clothing items, accessories, and limited edition collectibles that often sell out quickly during releases.
The label takes a unique approach to merchandise drops, creating artificial scarcity with limited quantities. This strategy has helped them build a devoted fan base willing to pay premium prices for exclusive items.
Concerts and Tours
Live performances form a significant part of G*59’s revenue stream. Their artists, particularly $uicideboy$, have developed a reputation for energetic shows with dedicated audiences.
Tour ticket sales have grown steadily over the years, with the group moving from small venues to headlining tours. These shows often command premium ticket prices, with VIP packages offering meet-and-greets and exclusive merchandise.
Festival appearances also provide substantial income. The label’s artists frequently appear at major music festivals, introducing their music to new audiences while collecting performance fees.
Stream and Digital Downloads
Digital streaming has become the cornerstone of G*59’s business model. The label’s artists have accumulated impressive streaming numbers, with some tracks on YouTube Music reaching approximately 150 million plays.
On Spotify, their songs regularly reach into the tens of millions of streams. This digital presence generates consistent revenue through streaming royalties.
The label has embraced digital platforms fully, with their artists’ music available across all major streaming services. They maintain an active online presence, using social media to promote new releases and connect with fans.
Notable Releases and Achievements
G*59 Records has built a strong reputation in the underground hip-hop scene through several standout releases. The label’s flagship artists Suicideboys have been crucial to its success, releasing numerous mixtapes and albums that have gained cult followings.
Their breakout project “I Want to Die in New Orleans” helped bring the label mainstream attention. The album showcased the dark, gritty production style that has become a signature of G*59 Records artists.
Other notable releases include Ramirez’s “The Grey Gorilla” and Germ’s “GERM HAS A DEATHWISH.” These projects helped establish G*59 as a home for artists with unique sounds and raw lyrical content.
The label has achieved impressive streaming numbers, with billions of plays across platforms. This success is remarkable considering G*59 operates as an independent record label without major industry backing.
G*59 artists have sold out tours across North America and Europe. Their merchandise drops frequently sell out within minutes, showing the dedicated fanbase they’ve cultivated.
Key achievements include:
- Festival appearances at Rolling Loud, Lollapalooza, and other major events
- Collaborations with artists like Pouya, Ghostemane, and Night Lovell
- Building a global fanbase without traditional radio play or major label support
The label continues to expand its roster while maintaining creative control over their releases and image.
Impact on Music Industry
G*59 Records has transformed the underground music scene with their unique blend of styles and independent business approach. Their influence extends beyond music into broader cultural movements.
Influence on Modern Music
G*59 Records, owned by cousins $crim and Ruby da Cherry, has significantly shaped modern underground hip-hop. The label blends elements of trap, punk, and metal to create a distinctive sound that many artists now try to emulate.
Their DIY approach to music production and distribution has inspired countless independent artists. By building their success without major label support initially, they showed a new generation of musicians that mainstream backing isn’t necessary for success.
G*59 has also pioneered a new financial model, with the founders launching their own label collective in 2017. This move demonstrated how artists could maintain creative control while establishing profitable business ventures.
Cultural Impact
G*59’s influence extends far beyond music into fashion, language, and online communities. Their aesthetic—combining dark imagery with streetwear sensibilities—has created a recognizable visual style that fans eagerly embrace.
The label has built a fiercely loyal fanbase that spans globally. Online platforms like Reddit have active communities dedicated to discussing the label’s music and merchandise, showing their cultural relevance.
Despite controversy around their explicit content, G*59 has given voice to topics often considered taboo in mainstream music, including mental health struggles and substance abuse. This honest approach has resonated with listeners who feel their experiences are represented.
Their success story has become a blueprint for independent artists in the streaming era, proving that authentic connection with fans can be more valuable than traditional marketing strategies.
G*59 Records in the Media
G*59 Records has gained significant attention in music media and among fans, with its unique sound and controversial themes creating both passionate supporters and critics.
Media Coverage and Critique
G*59 Records has received mixed coverage from music journalists over the years. Music publications have frequently highlighted the label’s dark themes and raw production style as distinctive elements in the underground rap scene.
The label’s flagship artists, $uicideboy$, often attract the most media attention with their controversial lyrics and imagery. Their music videos sometimes trend on platforms like YouTube, bringing further exposure to the label.
Critics sometimes question the graphic content in G*59 artists’ work, while supporters praise their authenticity and willingness to address mental health struggles. The label’s independent business model has also been featured in music industry publications as an example of successful DIY operations.
Music blogs and websites regularly cover G*59 Records’ releases, with albums from artists like Ramirez and Shakewell also receiving critical attention.
Public Perception
Fans view G*59 Records as a collective that represents authenticity in an industry often criticized for being manufactured. The label has built a dedicated following that connects deeply with the artists’ personal struggles and raw emotional expression.
Social media platforms show strong engagement with G*59 content, with fans creating communities around discussing and sharing their music. The label’s merchandise frequently sells out quickly, demonstrating their strong connection with supporters.
G*59’s roster of artists has helped diversify their appeal, with each bringing unique styles while maintaining the label’s core identity. This has allowed them to reach different segments of underground hip-hop fans.
Critics of the label sometimes express concern about the dark themes prevalent in their music. However, many fans defend these elements as honest artistic expression that helps them process their own difficulties.
Legal Challenges and Controversies
G*59 Records, owned by $uicideboy$ members Ruby da Cherry and $crim, has faced some notable legal hurdles since its founding in 2017. The label has dealt with copyright issues related to sampling in their music.
One of the biggest controversies involved copyright issues with sampling in their tracks. This has led to debates within the Atlanta rap music scene and raised questions about artist rights.
Some fans have reported issues with the official merchandise site. In one case, a Reddit user claimed they were scammed by the official G59 site, though the post was later deleted by the original poster.
The record label maintains medical records for their artists as part of their standard business practices. This helps them ensure their artists receive proper care while touring and performing.
As G*59 has grown into a multimillion-dollar brand, they’ve had to navigate more complex legal waters. Their success has brought increased scrutiny to their business operations.
Their legal team works closely with Dana Biondi, who serves as the manager for $uicideboy$. Together they handle contracts, distribution agreements, and any legal challenges that arise.
Future of G*59 Records
G*59 Records continues to evolve in the music industry while maintaining its underground roots. The label’s trajectory points toward both expansion and new creative ventures that fans eagerly anticipate.
Expansion Plans
G*59 Records, founded and owned by the hip-hop duo $uicideboy$, has plans to broaden its artist roster beyond its current lineup. The label currently represents several notable artists including RVMIRXZ, FOULPLAY, MAX BECK, CRYSTAL METH, CHETTA, GERM, NIGHTLOVELL, and SHAKEWELL.
Industry insiders suggest G*59 may soon expand into new music genres while keeping their distinctive sound that fans love. This potential crossover could introduce their unique style to new audiences.
The label might also develop stronger distribution networks beyond their current partnership with The Orchard. This could include international expansion efforts targeting markets in Europe and Asia where underground hip-hop continues to gain popularity.
Anticipated Projects
Fans can look forward to several upcoming releases from the G*59 family of artists. New albums and collaborative projects are reportedly in development. Potential surprise releases are also typical of the label’s marketing approach.
Music industry experts predict more creative experimentation in future projects. This may include expanded merchandise lines, live streaming concerts, and artist-curated music festivals. Limited edition vinyl releases are also expected.
There has been speculation about potential label dissolution rumors. However, Dana Biondi, who manages $uicideboy$, has not indicated any such plans. Instead, the focus appears to be on sustainable growth while maintaining artistic integrity.
Some critics have noted that as G*59 Records grows, balancing mainstream success with their underground identity presents both challenges and opportunities for their future direction.
