GamerSupps has gained popularity in the gaming and streaming world as an energy supplement brand with a distinctive personality. Many fans wonder about who’s behind this colorful energy drink company that sponsors streamers and creates gaming-focused products.
GamerSupps is owned by Jonathan Schlatt, also known as jschlatt or simply Schlatt, who serves as the company’s majority shareholder.
The ownership question has been a subject of some mystery in the gaming community. While some people thought it might be a joke or meme, it has been confirmed that the popular content creator jschlatt is indeed the owner. Recently, the company has expanded its ownership structure with Twitch streamer Shylily announcing in January 2024 that she has become a partial owner of GamerSupps, showing how the brand continues to grow its connections in the content creator space.
Key Takeaways
- Jonathan Schlatt (jschlatt) owns GamerSupps as the majority shareholder of the gaming energy supplement brand.
- The company has recently expanded its ownership structure to include content creators like Twitch streamer Shylily.
- GamerSupps has built its brand at the intersection of gaming culture and nutritional supplements with a strong online community presence.
History of GamerSupps
GamerSupps has grown from a small startup to a popular energy supplement brand in the gaming industry. The company’s journey includes key milestones in its founding and legal establishment.
Origin and Founding
GamerSupps was established in 2015 by three founders: Eric Frayman, Ryan Morrison, and Ryan Garvey. These entrepreneurs recognized a gap in the market for healthier energy supplements targeted specifically at gamers and esports athletes.
The company’s mission from the beginning was to create products that would help gamers perform at their best without the drawbacks of traditional energy drinks. Their focus on clean ingredients and gaming-specific formulations helped them stand out in the market.
Over time, the ownership structure evolved. In a significant development, popular YouTuber Jonathan Schlatt became the owner of GamerSupps. He announced this acquisition on Twitter in May 2022, stating “Schlatt is sponsored by and now owns GamerSupps.”
Trademark Registration
The GamerSupps brand secured its legal foundation through formal trademark registration. This important step protected their brand identity and unique product names in the competitive energy supplement market.
The company registered their distinctive “GG” branding, which stands for “Good Game” – a term familiar to their gaming audience. This trademark registration helped establish GamerSupps as a legitimate business in the esports and gaming supplement industry.
The registered trademark protects the company’s visual identity, packaging design, and product formulations. This legal protection has been crucial as GamerSupps aims to offer gamers the “most effective and healthy energy choice” in a market filled with competitors.
Ownership and Financial Insights
GamerSupps has undergone several ownership changes since its founding, with notable internet personalities now at the helm. The company’s financial structure reflects both traditional business models and modern influencer-driven marketing strategies.
Current Ownership Structure
GamerSupps is primarily owned by Jonathan Schlatt, more commonly known online as “jschlatt” or simply “Schlatt.” As the majority shareholder, he serves as the face of the brand and has significant control over business decisions.
Before Schlatt’s involvement, Eric Bergman ran the company. The transition to Schlatt’s ownership marked a shift in marketing strategy, leveraging his popularity as a YouTuber and internet personality.
The company operates from Austin, Texas, where its corporate structure includes various stakeholders beyond just Schlatt. His public association with the brand has helped boost its visibility among gaming communities.
Investments and Revenue
GamerSupps’ business model focuses on direct-to-consumer sales of gaming-oriented energy supplements and merchandise. While specific revenue figures aren’t publicly disclosed, the company has experienced significant growth in the competitive gaming supplement market.
The brand’s financial success stems from its targeted marketing approach to gamers looking for alternatives to traditional energy drinks. Their products typically carry higher profit margins than conventional beverages.
Investment in influencer partnerships forms a core part of their marketing strategy. These collaborations with streamers and content creators help expand brand awareness without traditional advertising costs.
The company also generates revenue through limited edition merchandise and collector’s cups featuring anime-inspired artwork, creating additional value streams beyond just supplement sales.
Brand and Product Line
GamerSupps offers a distinctive lineup of gaming-focused energy supplements known for their zero-sugar formulas and anime-inspired designs. The brand stands out for both its product quality and creative partnerships.
Product Differentiation
GamerSupps has built its reputation on energy supplements specifically designed for gamers. Their flagship product, GG, comes in powder form and contains zero sugar while delivering caffeine, focus enhancers, and vitamins. This makes it different from many traditional energy drinks on the market.
The brand emphasizes health-conscious formulas with no artificial colors or preservatives. Each serving contains about 100mg of caffeine, which is roughly the same as a cup of coffee but without the crash.
Their products come in over 20 flavors including popular options like Misfits Melon and Dragonfruit Punch. GamerSupps also offers caffeine-free options for gamers who want hydration without stimulants.
The company packages its products in distinctive tubs that hold 100 servings, making them more economical than single-serving energy drinks.
Collaborations with Anime and Fandom
GamerSupps has gained significant attention for its anime-themed partnerships and limited-edition releases. The brand regularly collaborates with anime franchises to create special edition “waifu cups” that feature anime-style characters on collectible shaker cups.
These collaborations have become highly sought-after collector’s items in the gaming community. Some limited releases sell out within minutes of launching.
The company has secured the trademark for various designs used in these collaborations, protecting their unique branding approach. Their partnership program extends beyond anime to include content creators and esports teams.
Owner Jonathan Schlatt has leveraged his background as a content creator to build these relationships, understanding what appeals to the gaming and anime fandoms.
Marketing and Online Engagement
GamerSupps has built its brand through creative digital strategies and strong community connections. The company’s approach combines influencer partnerships with user participation to create an engaging ecosystem around their products.
Social Media Influence
GamerSupps has mastered the art of social media marketing, particularly on platforms like TikTok where short-form content thrives. The brand collaborates with gaming influencers and content creators who promote their energy supplements to millions of followers.
These partnerships help GamerSupps reach their target audience of gamers and esports enthusiasts in an authentic way. Jschlatt, now a co-owner of the company, has leveraged his own online following to boost the brand’s visibility.
The company’s colorful product lines and gaming-focused messaging resonate well on visual platforms. They frequently run themed campaigns tied to game releases or streaming events to maintain relevance within the gaming community.
Leveraging User Generated Content
GamerSupps actively encourages customers to share their experiences with the product online. The brand’s distinctive collector cups and merchandise have become popular items in the cosplay community.
Fans often post photos with their GamerSupps products at gaming conventions or during streams. This creates a steady stream of authentic content that the company reshares across their channels.
The brand runs regular contests asking users to create content featuring their products. This approach not only provides GamerSupps with free marketing materials but also strengthens customer loyalty through recognition and community building.
Their online presence extends beyond traditional advertising into genuine community engagement where customers become brand ambassadors through their shared enthusiasm for gaming culture.
Community and Culture
GamerSupps has built a vibrant community centered around gaming and anime culture. The brand connects with fans through various events and partnerships while supporting content creators who share their passion.
Support for Gaming and Anime Communities
GamerSupps actively engages with both gaming and anime fandoms through their product designs and marketing. Their colorful waifu shaker cups have become particularly popular among anime fans. These limited-edition collectibles often sell out quickly when new designs are released.
The company maintains a partnership program for content creators that focuses on “longterm and mutually beneficial ongoing relationships.” They emphasize that creators should maintain their authentic style rather than changing to fit the brand.
Many streamers and YouTubers promote GamerSupps, including Jschlatt who now owns the company. This creator-friendly approach has helped GamerSupps build loyal customer communities.
Events and Cosplay Sponsorship
GamerSupps frequently sponsors gaming tournaments, conventions, and cosplay events to connect with fans face-to-face. These sponsorships often include product sampling opportunities where attendees can try different flavors.
The brand regularly partners with popular cosplayers who showcase GamerSupps products at conventions. Many cosplayers feature the colorful shaker cups as both props and practical refreshment during long convention days.
At gaming events, GamerSupps typically sets up branded booths with eye-catching displays of their products. These interactive spaces allow fans to taste test various flavors and learn about the energy supplement benefits.
The company also hosts online tournaments and giveaways that bring together community members from different gaming scenes, further strengthening their connection to gaming culture.
GamerSupps in the Competitive Landscape
GamerSupps has carved out a unique position in the energy supplement market aimed at gamers. The company faces stiff competition but maintains several advantages that help it stand out from other similar products.
Market Position
GamerSupps operates in the growing gaming supplement industry. It competes with brands like G Fuel, Sneak, and Rogue Energy. As a standalone energy supplement brand, GamerSupps has built its reputation by targeting gamers who want enhanced focus and energy during long gaming sessions.
The company’s marketing strategy revolves around gaming culture and partnerships with streamers and content creators. These collaborations have helped GamerSupps build brand recognition and customer loyalty.
GamerSupps’ product line includes energy formulas in powder form that can be mixed with water. Their colorful packaging and gaming-themed flavors appeal directly to their target audience.
Competitor Analysis
When compared to larger competitors, GamerSupps remains relatively small. It has an estimated revenue of $123.5K and about 12 employees. This smaller size allows them to be more agile and responsive to consumer trends than larger corporations.
GamerSupps differentiates itself through its gaming-oriented products that focus specifically on mental focus and energy enhancement for gamers. Their formulations typically contain fewer calories and sugars than traditional energy drinks.
Key competitors offer similar products, but GamerSupps’ ownership structure gives them cultural credibility in gaming communities. This connection helps them compete despite having less market wealth than industry giants.
The company uses direct-to-consumer sales through their website, allowing them greater control over customer experience and profit margins.
Consumer Interaction and Feedback
GamerSupps maintains active engagement with its customers through various platforms. The company values consumer opinions and regularly incorporates feedback into its product development process.
User Reviews and Ratings
GamerSupps has received mixed feedback across different review platforms. On Trustpilot, the company has accumulated 162 reviews with varying ratings. Customers often praise the taste and energy-boosting effects of the supplements, while some express concerns about shipping times or customer service experiences.
The company’s online presence is particularly strong in gaming communities where users share their experiences with the products. Many customers appreciate the sugar-free formulation and the variety of flavors available.
Social media platforms serve as additional channels where consumers post their thoughts about GamerSupps products. The brand’s marketing approach resonates well with gamers who often become repeat customers after positive experiences.
Community Voting on Product Features
GamerSupps frequently involves its community in product development decisions. The company implements voting systems for new flavor releases and limited-edition merchandise designs. This interactive approach helps build brand loyalty and ensures products align with consumer preferences.
Through their partnership program, GamerSupps collaborates with content creators who gather feedback from their audiences. These partnerships create a feedback loop that influences product improvements.
The brand regularly runs polls on their social media accounts to determine which features consumers value most. Recent voting campaigns have helped determine new flavor launches and collector’s cup designs that have become popular among the GamerSupps community.
Legal Aspects
GamerSupps has faced several legal challenges related to their branding and product designs. These issues have impacted how the company operates and protects its intellectual assets.
Trademark Issues
GamerSupps has established its brand identity through trademark registration. The company’s name “GAMER SUPPS” is a registered trademark, which helps protect the brand from unauthorized use by competitors.
Records show that Eric Frayman appears as an owner of the GAMER SUPPS trademark according to registration documents. This legal protection gives the company exclusive rights to use their name in the energy supplement market.
Recently, the company ran into trouble with authorities. They allegedly received a notice from the US Secret Service asking them to remove a product that used a presidential likeness in their marketing for a product called “Lean”. This highlights the risks companies face when using public figures’ images without permission.
Intellectual Property Rights
GamerSupps carefully outlines its intellectual property stance in its Terms of Service. The company, officially operating as Gamer Supps Inc., maintains strict control over its website content and branding materials.
The company has dealt with various legal and reputational issues throughout its history that relate to intellectual property. These matters have shaped how GamerSupps approaches product design and marketing.
Their distinctive product packaging, formula recipes, and branding elements are all protected intellectual assets. The company must balance creative marketing with legal compliance to avoid further troubles with authorities or potential lawsuits from competitors or public figures.
Impact and Influence
GamerSupps has made notable economic and cultural waves since its ownership changes. The company’s growth under various stakeholders has transformed it from a niche supplement brand to a significant player in the gaming industry.
Local Economic Impact
GamerSupps has contributed to local economies where it operates through job creation and business partnerships. The company’s operations have generated employment opportunities in manufacturing, marketing, and distribution sectors.
When Jonathan Schlatt became the majority shareholder, the company expanded its workforce to meet growing demand. This expansion created jobs and stimulated economic activity in surrounding communities.
While not specifically based in Iowa, GamerSupps’ business model includes partnerships with regional suppliers that boost local economies. Their supply chain supports numerous small businesses that provide ingredients and packaging materials.
The wealth generated by GamerSupps’ success has led to reinvestment in operations and facilities, further strengthening local economic foundations. Their growth trajectory has attracted additional business interest to the regions where they maintain facilities.
Cultural Influence
GamerSupps has significantly shaped gaming culture through its strategic partnerships with content creators. By bringing on influencers like JSchlatt as co-owners, the brand built authentic connections with gaming communities.
Their distinctive marketing approach combines gaming aesthetics with energy supplement benefits, creating a unique brand identity. The company’s anime-styled shaker cups and themed products have become collectible items among fans.
Online platforms like Reddit showcase dedicated communities where fans discuss ownership updates and product releases. These communities demonstrate how deeply the brand has integrated into gaming culture.
Several internet personalities including RussianBadger and Shylily have helped expand GamerSupps’ cultural footprint. Their influence has introduced the brand to diverse gaming subcultures and broadened its appeal.
