When shopping for a luxury car, you might wonder about the brands behind your favorite models. Infiniti has made a name for itself in the premium vehicle market with its sleek designs and advanced technology. Infiniti is owned by Nissan Motor Co. It operates as the luxury vehicle division of the Japanese automaker that began on November 8, 1989.
Many car shoppers are surprised to learn about this connection, though the relationship makes sense when you look at how the brands complement each other. While Nissan focuses on mainstream vehicles, Infiniti targets the luxury segment with higher-end features and performance. This strategy allows the Renault-Nissan-Mitsubishi Alliance to compete across different price points and consumer preferences.
Key Takeaways
- Infiniti is the luxury division of Nissan, offering premium vehicles with upscale features.
- The brand has been creating luxury automobiles since 1989, focusing on performance and innovative technology.
- Customers choosing Infiniti get the reliability of Nissan engineering with elevated luxury touches and design.
The History of Infiniti
Infiniti emerged as Nissan’s answer to the luxury car market, beginning as a secret project before launching into a global luxury brand. The company’s journey spans decades of innovation and strategic positioning.
Branding and Market Entry
Infiniti was born from a top-secret initiative called “Horizon Task Force” in 1985. Nissan created this luxury division to compete with other Japanese manufacturers entering the premium market.
The brand officially began on November 8, 1989, when it made its debut in the North American market. Infiniti’s launch coincided with Toyota’s Lexus and followed Honda’s Acura, forming Japan’s luxury car trinity.
Infiniti’s initial branding focused on zen-like advertisements that emphasized feelings rather than the cars themselves. This unique approach differentiated Infiniti but initially puzzled some consumers.
In the early 2000s, Infiniti merged with Renault, a respected European manufacturer. This partnership helped strengthen Infiniti’s global presence and technological capabilities.
Product Milestones
The original Infiniti lineup featured the Q45 sedan and M30 coupe. The Q45 was particularly notable for its powerful V8 engine and minimalist interior that broke from traditional luxury design.
In the mid-1990s, Infiniti introduced the QX4, one of the first luxury SUVs on the market. This move anticipated the massive shift toward SUVs that would later dominate the auto industry.
The early 2000s saw Infiniti launching the G35, which earned significant acclaim and helped establish the brand’s reputation for sporty performance alongside luxury features.
More recently, Infiniti has focused on innovative engine technology such as the variable compression turbo engine. They’ve also explored new design directions with striking concept cars that push aesthetic boundaries.
Infiniti’s Parent Company
Infiniti is a luxury vehicle division that has been part of the automotive industry since the late 1980s. This premium brand operates under the ownership of one of Japan’s major automakers.
Nissan’s Role in Infiniti
Nissan Motor Company is the parent company of Infiniti. The luxury brand was officially launched in November 1989 as Nissan’s premium vehicle division.
Most Infiniti vehicles share relationships with models sold by Nissan, though they feature unique designs and luxury appointments. This connection allows Infiniti to benefit from Nissan’s engineering expertise while maintaining its distinct identity.
Infiniti is part of the larger Renault-Nissan-Mitsubishi Alliance, a global automotive partnership headquartered in the Netherlands. This alliance gives Infiniti access to shared technologies and resources.
Looking toward the future, Nissan announced in November 2021 that the Infiniti brand will become completely electric by 2030. This bold move shows Nissan’s commitment to evolving its luxury division for changing market demands.
Infiniti’s Vehicle Lineup
Infiniti offers a range of luxury vehicles that blend performance, style, and advanced technology. These vehicles carry the premium badge of Nissan’s luxury division while delivering unique driving experiences.
Infiniti Sedans
Infiniti’s sedan lineup has evolved significantly since the brand’s introduction in 1989. The Q50 is the brand’s entry-level sports sedan, offering a potent mix of performance and luxury with available twin-turbo V6 engines and driver-assistance technologies.
For those seeking more space and presence, the Q70 serves as Infiniti’s midsize luxury sedan. This model provides a more sophisticated experience with additional legroom and premium amenities.
The Q45 was Infiniti’s flagship sedan that helped establish the brand. Though no longer in production, this full-size luxury sedan was known for its powerful V8 engine and innovative features for its time.
Infiniti sedans typically feature:
- Powerful engine options
- Driver-centric cockpits
- Premium leather interiors
- Advanced safety systems
Infiniti SUVs
The SUV segment represents Infiniti’s strongest lineup, reflecting the global market preference for luxury crossovers and SUVs.
The compact QX50 features Infiniti’s innovative variable compression turbo engine technology. This crossover offers a spacious interior and cutting-edge tech in a right-sized package.
The QX60 targets families with its three-row seating and comfortable ride. This midsize luxury SUV balances practicality with upscale features like semi-aniline leather and premium audio systems.
At the top of the range sits the QX80, Infiniti’s full-size luxury SUV. This flagship model delivers commanding presence with its bold design, powerful V8 engine, and lavish cabin that can seat up to eight passengers.
Infiniti SUVs stand out with:
- Distinctive styling
- Innovative powertrains
- Flexible interior configurations
- Premium technology features
Performance and Innovation
Infiniti, as a division of Nissan Motor Co., has built its reputation on combining luxury with cutting-edge performance. The brand’s commitment to innovation drives its distinctive position in the automotive market.
Engineering Excellence
Infiniti’s engineering philosophy centers on creating an exceptional driver experience through performance that connects drivers to their vehicles. Their vehicles feature powerful engines designed to deliver responsive acceleration and smooth handling.
The VR-series engines, particularly the 3.0-liter twin-turbocharged V6, showcase Infiniti’s engineering prowess. These powerplants balance fuel efficiency with impressive output that rivals many European luxury competitors.
Infiniti’s development of the world’s first Variable Compression Turbo (VC-Turbo) engine marked a significant breakthrough. This innovative technology automatically adjusts the compression ratio to optimize power and efficiency based on driving conditions.
The brand’s vehicles also feature advanced suspension systems like Direct Adaptive Steering and Dynamic Digital Suspension that adapt to road conditions in real-time.
Technological Advancements
Infiniti has pioneered several technologies that enhance both safety and performance. Their ProPILOT Assist system represents their commitment to semi-autonomous driving capabilities, offering drivers assistance with steering, acceleration, and braking.
Since 2016, Infiniti has been a technical partner of the Renault F1 Team, contributing expertise in hybrid performance technology. This partnership has helped transfer racing innovations to production vehicles.
Infiniti’s InTouch infotainment system combines connectivity with intuitive controls, featuring dual touchscreens that separate information display from control functions.
The brand’s Around View Monitor with Moving Object Detection was revolutionary when introduced, providing drivers with a 360-degree view of their surroundings for easier parking and maneuvering.
Infiniti continues to develop new safety technologies like Predictive Forward Collision Warning that can detect risks beyond the driver’s field of vision.
Customer Experience
Infiniti sets itself apart in the luxury car market through its dedicated approach to customer experience. The brand has built a reputation for personalized service that extends well beyond the initial purchase of a vehicle.
Ownership Benefits
Infiniti owners enjoy a range of exclusive benefits that enhance their ownership experience. The MyINFINITI App and Owner’s Portal keep customers connected to their vehicles, offering real-time interactions and profile management.
These digital tools allow owners to monitor vehicle status, schedule service appointments, and access important documents from anywhere.
Infiniti also provides complimentary maintenance services during the initial ownership period for many models. This includes oil changes, tire rotations, and multi-point inspections.
For added peace of mind, new Infiniti vehicles come with comprehensive warranty coverage that ranks among the best in the luxury segment.
Customer Service Standards
Infiniti has placed a strong emphasis on elevating the client experience, ranking as a top five premium brand in the J.D. Power Sales Satisfaction Index with an impressive score of 832 – above the premium average of 813.
Infiniti dealerships are designed to create a welcoming environment with amenities like comfortable waiting areas, complimentary beverages, and Wi-Fi access. Many locations offer loaner vehicles during service appointments.
The brand recently expanded its commitment to customer experience by appointing Publicis Groupe as its customer experience partner in certain markets, showing their dedication to improving client interactions across all touchpoints.
Purchasing an Infiniti
Buying an Infiniti luxury vehicle combines the excitement of premium features with important practical considerations. The process involves selecting from diverse models and finding the right dealership with suitable inventory options.
Choosing the Right Model
Infiniti offers a range of luxury vehicles that cater to different lifestyles and preferences.
From sleek sedans to spacious SUVs, each model provides unique features worth exploring.
The popular Q50 sedan delivers sporty performance with elegant styling. This makes it perfect for commuters who enjoy a dynamic driving experience.
For families needing more space, the QX60 offers three rows of comfortable seating and advanced safety features.
The compact Infiniti EX (now known as the QX50) provides a balance between utility and luxury with its crossover design. It features responsive handling and innovative technologies like the variable compression turbo engine.
When comparing models, consider these key factors:
- Fuel efficiency and engine performance
- Interior space and comfort features
- Technology and connectivity options
- Safety ratings and driver assistance systems
Dealership and Inventory
Finding an Infiniti dealership with a good inventory selection makes your purchase experience smoother. Most dealerships maintain websites where you can browse available vehicles before visiting in person.
Many Infiniti retailers offer virtual tours of their showrooms and detailed information about in-stock models. This helps save time by narrowing down options that match your requirements and budget.
Dealership inventory typically includes both new and certified pre-owned vehicles. The certified pre-owned program provides warranties on slightly used models, offering significant savings while maintaining quality assurance.
Seasonal promotions and financing specials often make certain times of year more favorable for purchasing. Spring and year-end events frequently feature competitive lease and purchase incentives on newest models or remaining previous-year inventory.
Don’t hesitate to request a test drive of multiple models to compare driving experiences firsthand. This hands-on approach helps confirm which Infiniti best suits your driving style and needs.
