When it comes to luxury hotel chains, we often wonder who’s behind the operation. Omni Hotels & Resorts is owned by TRT Holdings, a privately held company based in Dallas, Texas, with Robert Rowling as the owner.
Understanding who owns such a prominent hospitality brand helps us appreciate its business approach and values.
The Omni Hotels chain has an interesting history dating back to 1958 when it started as Dunfey Hotels. Today, it stands out in the hospitality industry because, unlike many competitors, Omni both owns and manages its properties.
This unique business model has allowed the company to maintain control over its 55-hotel portfolio across North America.
Leadership at Omni has seen recent changes with Kurt Alexander being appointed president in 2022, while former president Peter Strebel moved into the chairman role.
These executives continue to shape the luxury hotel chain’s direction as it provides authentic local experiences in business and leisure destinations.
Key Takeaways
- Omni Hotels & Resorts is owned by Robert Rowling’s TRT Holdings, making it a privately held luxury hotel company based in Dallas.
- Unlike many competitors, Omni both owns and operates its hotels, giving it unique control over its guest experience and property development.
- The company manages 55 luxury properties across North America, focusing on providing authentic local flavors in business and leisure destinations.
Ownership of Omni Hotels
Omni Hotels & Resorts is owned by a private company that has maintained control of the hotel chain for decades, guiding its growth across North America.
TRT Holdings Inc
TRT Holdings Inc is the parent company that owns Omni Hotels & Resorts. This diversified holding company is based in Dallas, Texas, and was founded by billionaire Robert Rowling.
TRT Holdings takes a different approach compared to many hotel companies. While many chains focus purely on management, Omni actually owns most of its properties. In fact, they own and operate all but 11 of their hotels at 100% ownership.
Recently, there has been a change in leadership within the company. Robert Rowling has handed day-to-day oversight to his youngest son, Blake Rowling.
This transition happened while Kurt Alexander was appointed as president of Omni Hotels & Resorts.
The ownership structure gives Omni Hotels a unique position in the hospitality industry, allowing them to maintain consistent quality across their properties while expanding their footprint throughout North America.
Leadership and Management
Omni Hotels & Resorts has experienced leadership guiding its operations across numerous luxury properties. The company maintains its corporate headquarters in Dallas, Texas, with key executives shaping its strategic direction and growth.
CEO: Kurt Alexander
Kurt Alexander serves as the President of Omni Hotels & Resorts. He oversees the company’s operations and strategic initiatives from their corporate office located at 4001 Maple Avenue in Dallas.
Alexander plays a crucial role in implementing the company’s associate empowerment programs. His leadership style focuses on enhancing guest experiences across all Omni properties.
Before becoming President, Alexander gained significant experience within the hospitality industry. He works closely with the Rowling family, who owns TRT Holdings, Omni’s parent company.
President: Robert Rowling
Robert Rowling is the CEO of TRT Holdings, which owns Omni Hotels & Resorts. As the owner, he has shaped the company’s growth strategy for many years.
Rowling recently handed day-to-day oversight of Omni to his youngest son, Blake Rowling. This transition represents a new generation of family leadership for the luxury hotel chain.
Robert Rowling continues to influence major decisions for the company while allowing Kurt Alexander and Blake to manage operations. This leadership arrangement helps maintain family ownership while benefiting from professional management expertise.
The father-son duo work together on expansion plans for the hotel chain’s footprint across North America.
Hotel Portfolio and Expansion
Omni Hotels & Resorts boasts an impressive collection of properties across North America with distinctive offerings that appeal to both business and leisure travelers. The company continues to grow its footprint while maintaining its reputation for luxury accommodations and exceptional guest experiences.
Luxury Hotels and Resorts
Omni’s portfolio includes 60 distinctive hotels and resorts spread across North America in prime business centers and vacation destinations. Each property reflects the local character of its location while maintaining Omni’s high standards for luxury and service.
The company is currently in a phase of strategic expansion, looking to grow its already impressive collection of properties.
This expansion is happening under new leadership, as TRT Holdings CEO Robert Rowling has handed day-to-day oversight to his son, Blake Rowling.
Omni president Kurt Alexander works closely with Blake Rowling on the company’s latest chapter of growth. Their vision includes both acquiring existing properties and developing new hotels in carefully selected locations.
Signature Restaurants
Omni Hotels takes pride in its culinary offerings, with signature restaurants that often become destinations themselves. Many Omni properties feature restaurants led by acclaimed chefs who create menus highlighting local ingredients and regional specialties.
These dining establishments range from casual bistros to fine dining venues, each designed to complement the hotel’s atmosphere and location.
Standout restaurants include:
- Farm-to-table concepts featuring locally sourced ingredients
- Steakhouses offering premium cuts and extensive wine lists
- Innovative fusion restaurants blending global culinary traditions
Omni’s commitment to exceptional dining experiences extends to in-room dining and catering services for meetings and events hosted at their properties.
Unique Wellness Options
Wellness is a key focus across the Omni brand, with properties offering distinctive spa and fitness experiences tailored to their locations. Many Omni resorts feature full-service spas with signature treatments that incorporate local ingredients and traditions.
Fitness centers at Omni properties are equipped with state-of-the-art equipment, and many locations offer additional wellness amenities such as:
- Yoga and meditation classes
- Indoor and outdoor swimming pools
- Specialized recovery treatments for athletes and active guests
Some resort properties also provide access to golf courses, tennis courts, and other recreational facilities that promote an active, healthy lifestyle. These wellness options complement Omni’s luxury accommodations, creating comprehensive experiences for guests seeking both relaxation and rejuvenation.
Guest Experience
Omni Hotels & Resorts focuses on delivering authentic experiences that reflect the local flavor of each destination. The company strives to create memorable stays through personalized attention and loyalty benefits.
Personalized Service
Omni Hotels & Resorts prides itself on offering guests an authentic feel for the local flavor in each of its locations across North America. Their approach to service goes beyond standard hotel amenities.
Staff members are trained to recognize returning guests and remember their preferences. This attention to detail helps create a home-away-from-home atmosphere that many travelers appreciate.
In 2023, Omni launched enhanced service training programs as part of their brand evolution. These programs focus on anticipating guest needs and solving problems quickly.
The company’s dedication to personalization extends to their dining experiences, which often showcase local cuisines and ingredients.
Select Guest Loyalty Program
The Select Guest loyalty program rewards frequent travelers with special perks and recognition. Members earn points for stays that can be redeemed for free nights, room upgrades, and exclusive experiences.
The program offers different tiers based on stay frequency, with benefits increasing at each level.
Even at the basic membership level, guests receive complimentary Wi-Fi, pressed clothing items, and morning beverage delivery.
Gold and Platinum members enjoy additional benefits like guaranteed availability, welcome amenities, and turndown service.
Elite members also receive room upgrades when available and early check-in/late checkout privileges.
The program integrates with Omni’s goal of creating genuine, authentic guest experiences by recognizing loyal customers. Members can manage their accounts through the Omni website or mobile app for a seamless experience.
Business Travel and Amenities
Omni Hotels & Resorts offers premium amenities tailored specifically for business travelers across their 60 distinctive properties in North America. These features help business guests stay productive while enjoying comfort away from home.
Fitness Center
Business travelers often struggle to maintain their wellness routines while traveling. Omni Hotels addresses this need with well-equipped fitness centers at their locations.
Most Omni properties feature 24-hour access to their fitness facilities, allowing guests to work out according to their schedule. The centers typically include cardio equipment like treadmills and ellipticals, alongside strength training options.
Many Omni fitness centers also offer extras like complimentary bottled water, fresh towels, and headphones. Some locations even provide fitness classes or personal training sessions by request.
For business travelers with tight schedules, these convenient fitness options make it easier to maintain healthy habits while on the road.
Dedicated Meeting Spaces
Omni Hotels excels in providing versatile meeting spaces for business gatherings of all sizes. Their facilities cater to everything from intimate executive meetings to large conferences.
Meeting rooms come equipped with modern technology, including high-speed internet, video conferencing capabilities, and audiovisual equipment. Many rooms feature adjustable lighting and temperature controls for optimal comfort.
Omni’s meeting packages often include dedicated event planners who assist with details from room setup to catering options.
Their business-focused amenities reflect their commitment to corporate clients.
Business guests appreciate the convenience of on-site dining options, which can provide catering directly to meeting spaces. Many locations also offer business centers with printing and copying services to support last-minute preparation needs.
Corporate Social Responsibility
Omni Hotels & Resorts demonstrates its commitment to social responsibility through environmental initiatives and meaningful community involvement. These efforts reflect the company’s core values and dedication to making a positive impact.
Environmental Sustainability
Omni Hotels has developed a comprehensive corporate sustainability strategy. Their sustainability initiatives focus on several key areas including energy conservation, waste reduction, and water management.
The company has invested in LEED (Leadership in Energy and Environmental Design) certification for some of its properties. This commitment to green building standards helps reduce the ecological footprint of their hotels and resorts.
Omni implements practical day-to-day measures like energy-efficient lighting, water conservation fixtures, and waste recycling programs across their properties. These efforts help minimize resource consumption and promote environmental stewardship.
Community Engagement
Omni Hotels embraces Local Market Leadership as a core value, which guides their approach to community involvement. The company actively participates in local initiatives and forms partnerships with organizations that address community needs.
As an innovative community partner, Omni leads by example to demonstrate what corporate social responsibility should look like in the hospitality industry. They work closely with local communities to identify and support meaningful causes.
The company’s community engagement extends beyond financial contributions. Omni encourages its associates to volunteer their time and talents to support worthy causes in their communities.
Some of Omni’s initiatives include programs to support veterans, children, and various local community projects that create positive social impact where they operate.
Location Insights
Omni Hotels & Resorts has a strategic presence across North America with a central operational hub and dozens of properties in diverse locations. Their geographic footprint reflects the company’s growth strategy and market priorities.
Headquarters in Dallas
Omni Hotels & Resorts maintains its headquarters in Dallas, Texas, specifically at 4001 Maple Avenue, Suite 500. This location serves as the central command for the hotel chain’s operations across North America.
Dallas is also home to TRT Holdings, the parent company that owns Omni. The Texas location has strategic significance for the brand, positioning it in a major business hub with excellent transportation connections.
The Dallas headquarters houses the executive team, including President Kurt Alexander, who works closely with the Rowling family that controls TRT Holdings. The headquarters location reflects the company’s Texas roots and commitment to the region.
Hotel Presence in Key Cities
Omni operates approximately 50 hotels throughout the United States and Canada. Their portfolio includes a diverse mix of property types from urban high-rises to luxury resorts.
The hotel chain has focused on developing properties in major metropolitan markets and popular vacation destinations. This balanced approach allows them to serve both business and leisure travelers effectively.
Many Omni properties are situated in downtown districts of major cities, offering convenient access to business centers, entertainment venues, and cultural attractions. Their resort properties typically feature scenic settings with amenities like golf courses and spas.
Unlike many competitors who primarily franchise their brand, Omni both owns and operates most of its hotels. This ownership model gives them greater control over property quality and guest experience across all locations.
The Omni Brand
Omni Hotels & Resorts has built a distinctive identity in the hospitality industry since its founding in 1958 (originally as Dunfey Hotels). The brand combines luxury experiences with authentic local flavor across its portfolio.
Brand Values
Omni Hotels focuses on creating authentic guest experiences that reflect local culture. They pride themselves on delivering personalized service that makes guests feel special and valued.
The brand is privately held by TRT Holdings, which gives them flexibility in maintaining their unique approach to hospitality. Unlike many hotel chains, Omni both owns and operates most of its properties.
This ownership model allows them to maintain consistent quality and service standards. Their commitment to luxury doesn’t mean cookie-cutter experiences – each property aims to capture the essence of its location.
Market Positioning
Omni positions itself in the upper-upscale and luxury segments of the hospitality market. Their portfolio includes 60 distinctive properties located in key business centers and leisure destinations.
They target both business travelers and vacation guests by strategically placing hotels in prime locations. Many Omni properties feature:
- Convention center hotels
- Resort destinations
- Urban luxury hotels
- Historic properties with unique character
The brand differentiates itself by giving guests an authentic feel for local flavor in each destination. This approach appeals to travelers seeking luxury accommodations with distinctive character rather than standardized experiences.
Financial Overview
Omni Hotels is a privately held company owned by TRT Holdings, which has maintained stable financial management since acquiring the luxury hotel chain in 1996. The company’s unique business model combines both ownership and management of properties in its portfolio.
Associated Companies
TRT Holdings is the parent company that owns Omni Hotels & Resorts. Based in Dallas, this private holding company is led by the Rowling family. Recently, the leadership transitioned from CEO Robert Rowling to his son Blake for day-to-day oversight.
Unlike many competitors in the hospitality industry, Omni has a distinctive approach to its business model. The company both owns and manages most of its properties, creating an integrated operation strategy.
Omni’s portfolio includes approximately 55 hotels across the United States, Canada, and Mexico. Most properties are fully owned and operated by Omni. However, the company has historically maintained a small number of franchised properties as well. This includes one in Cancun from 1988 to 2022.
