Have you ever wondered who’s behind one of the fastest-growing fitness apparel brands that’s taking social media by storm? YoungLA has become a household name for fitness enthusiasts, but many fans wonder about the faces behind this popular brand.
YoungLA is owned by two entrepreneurial brothers, Dashmeet (known as Robby) and Gurmer Chopra. They founded the company in 2014 as a small business venture in Los Angeles, California.
The Chopra brothers built YoungLA from the ground up with a vision to create stylish, functional fitness apparel. Gurmer Chopra, who has over 30,000 followers on Instagram, helps lead the company alongside his brother. Together, they’ve transformed their small startup into a lifestyle clothing brand that resonates with fitness enthusiasts worldwide.
Key Takeaways
- Brothers Dashmeet (Robby) and Gurmer Chopra founded YoungLA in 2014 and continue to own the company today.
- YoungLA started as a small business in Los Angeles and has grown into a popular fitness apparel brand.
- The company focuses on creating lifestyle clothing that appeals to fitness enthusiasts and has built a strong social media presence.
History and Ownership of Young LA
YoungLA was founded by two entrepreneurial brothers who built their clothing brand from the ground up in California. Their journey showcases how passion and determination can transform a small business into a thriving lifestyle brand.
Founding Story and the Leap of Faith
YoungLA began as a small business venture between two brothers, Dashmeet (Robby) and Gurmer Chopra, who launched the company in 2014. Based in the heart of Los Angeles, California, the brothers took a significant leap of faith when they decided to create a clothing brand that would resonate with fitness enthusiasts.
The duo aimed to create an authentic lifestyle clothing brand that would stand out in the competitive market. They started small, focusing on quality and affordability.
Gurmer Chopra, who studied at the University of California, Santa Barbara, brought his education and vision to the company’s development. The brothers’ dedication and hard work formed the foundation of what would become a successful business venture.
Evolution into a Recognizable Brand
Over the years, YoungLA transformed from a small startup into a recognizable fitness apparel brand. In 2024, the company celebrated its 10-year anniversary, marking a decade of growth and achievement in the competitive clothing industry.
Gurmer Singh (Chopra) has built a significant following on Instagram with over 30,000 followers, using social media to increase the brand’s visibility and connect with customers. His motto, “do good and good things will happen to you,” reflects the company’s positive approach to business.
The brand has expanded beyond its original offerings to include a women’s line called “YoungLA For Her,” showing their commitment to serving a broader market. Their headquarters remain in Los Angeles, where the brothers continue to guide the company’s direction.
The untold story behind YoungLA’s rise includes many challenges and victories that have shaped the brand into what it is today.
Young LA’s Business Model
YoungLA has built its success on a mix of quality products, smart marketing, and understanding what fitness enthusiasts want. The brand combines trendy designs with practical performance features while leveraging social media and influencer partnerships.
Product Design and Marketing Strategies
YoungLA focuses on creating stylish, functional activewear that appeals to fitness-minded men. The brand started as a small business between two brothers who wanted to create clothing that combined performance and style.
Their marketing approach heavily relies on social media presence. YoungLA has effectively used platforms like Instagram, where co-founder Gurmer Singh has built a following of 30,000+ followers. This direct connection with customers helps them understand market needs.
The company partners with fitness influencers who genuinely use their products. This authentic marketing strategy has helped them build trust with their audience.
YoungLA also keeps prices reasonable while maintaining quality, making their products accessible to a wider audience than luxury fitness brands.
Innovation and Opportunities for Growth
YoungLA has positioned itself at the intersection of fitness and lifestyle clothing, creating opportunities to expand beyond traditional gym wear. The brand has recognized the growing creator economy as a major growth driver.
They’ve launched YoungLAforHer, expanding into the women’s activewear market. This move addresses a significant opportunity to apply their successful formula to new demographics.
The company continues to innovate with performance fabrics and design features that meet specific fitness needs. They regularly release new collections to keep their catalog fresh and exciting.
By staying headquartered in Los Angeles, they maintain connections to fashion trends and fitness culture that inform their product development.
YoungLA is also exploring sustainable materials and manufacturing processes, responding to growing consumer demand for environmentally responsible products.
Young LA’s Collaborations and Partnerships
YoungLA has formed several strategic partnerships that have helped expand their brand reach. Their collaboration efforts showcase their commitment to growth and innovation in the lifestyle clothing market.
Influence and Impact of Nike Partnership
YoungLA, a lifestyle clothing brand headquartered in Los Angeles, has been making waves with its partnerships. While specific details about a Nike partnership aren’t mentioned in the search results, the brand has demonstrated its collaborative spirit through other notable ventures.
Recently, YoungLA partnered with chart-topping rap artist YG, showing their strategy of connecting with influential figures in the music industry. This collaboration represents the California-based brand’s efforts to expand their market reach.
The brand has also worked with Affinity Nightlife to host a star-studded rooftop runway show, further demonstrating their commitment to creating exciting brand experiences.
These partnerships help YoungLA maintain its position as a trendy lifestyle brand while reaching new audiences through creative collaborations.
Operational Insights
YoungLA’s business operations have evolved significantly since its founding in 2014 by brothers Gurmer and Robby Chopra. Their approach to manufacturing and distribution has played a key role in their rapid growth in the fitness apparel industry.
Manufacturing and Quality Control
YoungLA maintains strict quality standards across their production processes. The brand focuses on durable materials that withstand intense workouts while offering comfort and style that appeals to their target audience.
Their manufacturing partnerships allow them to maintain competitive pricing while not compromising on quality. This balance has been crucial to their success in the crowded activewear market.
Quality testing occurs at multiple stages before products reach customers. Each item undergoes rigorous inspection for stitching, fabric integrity, and overall construction.
The company regularly updates its product line based on customer feedback and emerging fitness trends. This responsiveness has helped them stay relevant in the fast-moving men’s activewear space.
Global Distribution Networks
YoungLA has expanded its reach from a small startup to a leading fitness clothing brand across the US. Their distribution model relies heavily on direct-to-consumer sales through their website.
The brand has built a robust e-commerce platform that handles thousands of orders daily. Their logistics system ensures quick processing and shipping to maintain customer satisfaction.
Social media plays a vital role in their distribution strategy. By partnering with fitness influencers, YoungLA has created a network that drives traffic and sales.
The company has established warehousing facilities strategically located to minimize shipping times. This infrastructure supports their growing customer base as they continue to expand their product line and market presence.
Entities
YoungLA is a lifestyle clothing brand based in Los Angeles, California. The company started as a small business between two brothers who wanted to create something special in the fitness apparel industry.
The primary entities behind YoungLA are:
Founders:
The Chopra brothers launched the business in 2014, building it from the ground up. Today, the brand has grown significantly in the fitness apparel market.
Gurmer Chopra has a strong social media presence with 30K followers on Instagram. His profile shows he attended the University of California, Santa Barbara and is currently based in Porter Ranch.
The company has positioned itself as one of the fastest-growing fitness brands in the market. Their headquarters is located in Los Angeles. There, they continue to expand their operations and product lines.
Both brothers remain actively involved in the company’s operations and strategic direction. They guide YoungLA’s growth in the competitive fitness apparel industry.
