Who Owns Under Canvas: Meet the Founders Revolutionizing Glamping

Under Canvas has quickly become a favorite for those seeking a unique blend of adventure and comfort. I’ve always been fascinated by how some companies can transform a simple camping trip into a luxurious escape. This curiosity led me to explore who’s behind Under Canvas and what drives their passion for glamping.

Discovering the minds and hearts that own Under Canvas reveals a deep commitment to connecting people with nature without compromising on quality. Their vision goes beyond providing a place to stay—it’s about creating memorable experiences that resonate with travelers. As I delved deeper, I found that the ownership story is just as inspiring as the stunning locations they offer.

Understanding who owns Under Canvas not only satisfies my curiosity but also highlights the dedication that makes their retreats so special. Whether you’re a seasoned camper or new to the idea of glamping, knowing the people behind the brand adds an extra layer of appreciation to your next outdoor adventure.

Overview Of Under Canvas

Under Canvas offers a unique blend of adventure and comfort through its upscale camping experiences. Founded in 2012 by Ben Narus and Bryan Rich, the company has expanded to over 25 locations across the United States. Each site is strategically chosen to showcase the natural beauty of destinations like Yellowstone, Zion, and Glacier National Parks.

The business model focuses on providing luxury tents equipped with amenities such as king-sized beds, climate-controlled bathrooms, and gourmet dining options. This approach attracts both seasoned campers and those new to glamping, creating a diverse customer base.

Under Canvas operates with a commitment to sustainability and environmental responsibility. They implement eco-friendly practices, including solar power usage and waste reduction initiatives. This dedication not only preserves the natural landscapes but also appeals to environmentally conscious travelers.

The company maintains multiple income streams through various packages and add-ons. Guests can choose from different levels of accommodation, adventure activities, and exclusive experiences. This diversification ensures steady revenue and caters to varying customer preferences.

As an entrepreneur passionate about side hustles, I admire how Under Canvas continuously explores new opportunities while maintaining its core values. Their ability to innovate within the hospitality industry serves as an inspiration for small business owners looking to blend passion with profitability.

Current Ownership Structure

Under Canvas operates with a clear and strategic ownership framework that supports its growth and commitment to quality.

Parent Company

Under Canvas is an independent company founded by Ben Narus and Bryan Rich in 2012. As a privately held entity, it maintains full control over its operations and strategic direction, allowing for agile decision-making and a strong focus on customer experience.

Major Stakeholders

The primary stakeholders of Under Canvas include the founders, Ben Narus and Bryan Rich, who hold significant ownership stakes. Additionally, key investors who share the company’s vision for sustainable and luxurious outdoor experiences contribute to its financial backing. These stakeholders are dedicated to fostering innovation and expanding Under Canvas’s footprint across prime natural destinations in the United States.

History Of Ownership

I find Under Canvas’s journey fascinating, starting from its founding in 2012 by Ben Narus and Bryan Rich.

Founders And Initial Ownership

Ben and Bryan launched Under Canvas with a goal to redefine camping by adding luxury elements. They retained ownership, guiding the company’s expansion to over 25 locations across the United States. Their leadership ensures consistent quality and innovative guest experiences.

Recent Acquisitions

Under Canvas has prioritized organic growth and hasn’t made significant acquisitions recently. Instead, they’ve focused on expanding existing sites and enhancing their service offerings, maintaining their status as a privately held company.

Leadership Team

I admire Under Canvas’s strong leadership team that drives their success in the glamping industry.

Key Executives

Ben Narus, co-founder and CEO, leads strategic growth and ensures operational excellence. Bryan Rich, co-founder and COO, manages daily operations and upholds quality standards across all locations.

Management Strategy

Their management strategy emphasizes agile decision-making and a focus on customer satisfaction. By prioritizing organic growth and sustainable practices, the team expands existing sites and enhances service offerings to deliver exceptional experiences.

Impact Of Ownership On Operations

Under Canvas’s ownership structure significantly shapes its operational efficiency and strategic initiatives. The founders’ active participation ensures that the company’s mission and values are consistently upheld.

Business Strategy

Under Canvas maintains an independent ownership model, allowing for agile decision-making. This flexibility enables the company to expand to over 25 locations, strategically selecting sites near renowned national parks like Yellowstone and Zion. By focusing on prime destinations, Under Canvas maximizes guest appeal and operational effectiveness.

Customer Experience

The ownership’s commitment to excellence drives Under Canvas to prioritize exceptional customer experiences. They offer luxury amenities such as king-sized beds and climate-controlled bathrooms, ensuring guest comfort. Additionally, their dedication to sustainability, through practices like solar power usage and waste reduction, resonates with environmentally conscious travelers, enhancing overall satisfaction and loyalty.

Future Outlook

Under Canvas is poised for significant growth in the coming years. The company plans to expand to 30 locations by 2025, targeting national parks and scenic areas that attract eco-conscious travelers. This strategic expansion aligns with increasing demand for sustainable travel options, projected to grow by 12% annually according to industry reports.

Innovation remains a key focus. Under Canvas will integrate advanced technology to enhance guest experiences, such as mobile check-ins and smart amenities in tents. These upgrades aim to streamline operations and provide seamless comfort for visitors.

Sustainability initiatives are set to deepen. The company commits to achieving carbon neutrality by 2030, implementing renewable energy sources across all sites. Additionally, waste reduction programs will expand, reducing environmental impact and appealing to environmentally aware customers.

Partnerships with local communities will strengthen. Collaborating with regional businesses and conservation groups ensures that Under Canvas supports local economies and preserves natural habitats. These partnerships foster a positive relationship between the company and the areas it serves.

Under Canvas also plans to diversify its offerings. New adventure activities and themed retreats will cater to a broader audience, enhancing the overall appeal of their glamping experiences. By continually evolving its services, Under Canvas maintains its position as a leader in the luxury camping industry.

Financially, the company aims to increase revenue streams through diversified packages and membership programs. These efforts ensure sustained profitability while adapting to changing market trends and customer preferences.

Overall, Under Canvas is set to enhance its footprint in the glamping market through strategic expansion, technological advancements, and a steadfast commitment to sustainability and community engagement.

Conclusion

Knowing who owns Under Canvas really highlights the passion and dedication behind each stay Their commitment to connecting people with nature shines through every detail

I love how the founders keep things personal and focus on creating unforgettable experiences It makes me feel confident choosing Under Canvas for my adventures

Their focus on sustainability and growth ensures that we’ll keep enjoying these beautiful retreats for years to come I’m excited to see how they continue to innovate and expand their reach

Under Canvas isn’t just about glamping it’s about creating lasting memories and respecting the natural world That’s what makes it a standout choice for anyone looking to explore the outdoors with a touch of luxury